01
Storefront presence
The first impression had to carry fragrance mood without hiding the shopping path.
Shopify Ecommerce Experience
ZodiarFragrance.
A Shopify fragrance storefront and customer communication system built around product discovery, purchase clarity, post-purchase flow, and repeat customer communication.
- Year
- 2026
- Role
- Shopify / Storefront / Email Operations
- Platform
- Shopify
Primary storefront surface for fragrance discovery, product browsing, and purchase entry.
01
Project role
The storefront had to sell the scent before the customer could smell it.
Zodiar needed a Shopify experience that could carry fragrance mood, product discovery, product browsing, purchase clarity, and the communication layer after checkout.
The work covered both the storefront experience and the post-purchase customer communication layer.
02
Commerce system
A cleaner system from product discovery to repeat customer flow.
02
Product discovery
Collections and product surfaces needed to make scents easier to browse and compare.
03
Purchase clarity
Product and checkout movement had to stay direct instead of becoming only editorial.
04
Email lifecycle
After purchase, customer communication had to stay connected to the order and repeat path.
03
Experience proof
From fragrance mood to ecommerce movement.
The case had to connect storefront presence, product discovery, shopping clarity, and the customer journey after checkout.
01
Storefront
A fragrance storefront built around mood, product, and trust.
The storefront needed to create desire while still keeping the shopping path visible.
Storefront presence as the customer-facing commerce surface.
Product discovery
Browse, compare, discover.
01
Collection
Browse fragrance families
02
Product
Compare scent direction
03
Discovery
Enter through sample experience
Product discovery structured around browsing and selection.
02
Product discovery
Products needed to feel editorial without losing ecommerce clarity.
Product surfaces had to support browsing, comparison, and movement toward purchase.
03
Purchase path
The shopping path had to stay close to the product story.
The product journey needed a clear route from discovery into cart, checkout, and follow-up.
Purchase path
01
Product story
02
Add to cart
03
Checkout
Product movement →
Product story connected to purchase movement.
04
Post-purchase layer
After checkout, the communication layer had to stay clear.
Order, delivery, discovery, review, and repeat communication were treated as one customer journey after purchase.
Email 01
Order confirmation
Logo, format, and order detail.
Email 02
Shipping update
Delivery context and order path.
Email 03
Discovery follow-up
Experience and redeem path.
Email 04
Review / repeat
Feedback and reorder cue.
05
Production readiness
What made the Shopify experience usable.
The production layer stayed practical: storefront structure, product path, email lifecycle, and implementation checks.
01
Storefront
Shopify storefront sections, product surfaces, and brand-facing pages prepared for customer browsing.
02
Product path
Collection, product discovery, and purchase movement kept clear across the shopping experience.
03
Email lifecycle
Order, shipping, discovery, review, and repeat messages structured around the customer journey.
04
QA / Handoff
Responsive checks, Shopify email tests, enabled-state review, and implementation handoff.
06
Record
A Shopify fragrance experience connecting storefront discovery with post-purchase communication.
The project works as an ecommerce record: product-facing storefront, clearer product discovery, purchase movement, and customer communication after checkout.
- Stronger storefront presence
- Clearer product discovery
- Cleaner post-purchase flow